The Big E, Crotch Rivets, and … Luke Skywalker?

Do you know what “The Big E”, crotch rivets, and Luke Skywalker have in common?  Sorry, this is not the beginning of a joke.  These are merely a few of the things you discover when you research one of the most iconic clothing brands in American History, Levi’s Strauss & Co.   Seriously, odds are you […]

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